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Что (кто) такое upfront$501675$ - определение
GATHERING AT THE START OF IMPORTANT ADVERTISING SALES PERIODS,
Upfronts; Upfront presentation; Upfronts (2007); Up fronts; The Upfronts; Network upfronts; Network upfront
Upfront (advertising)
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.
upfront
CURRENT AFFAIRS DISCUSSION, DEBATE AND ANALYSIS TV PROGRAMME ON AL JAZEERA ENGLISH HOSTED BY MEHDI HASAN
Up-front; Upfront (disambiguation); Up front (band); Up front; Up Front (1980s band); Up Front (band); Up-Front; Up Front (disambiguation); Upfront
see up front
upfront
CURRENT AFFAIRS DISCUSSION, DEBATE AND ANALYSIS TV PROGRAMME ON AL JAZEERA ENGLISH HOSTED BY MEHDI HASAN
Up-front; Upfront (disambiguation); Up front (band); Up front; Up Front (1980s band); Up Front (band); Up-Front; Up Front (disambiguation); Upfront
informal
¦ adverb (usu. up front)
1. at the front; in front.
2. (of a payment) in advance.
¦ adjective
1. bold and frank.
2. (of a payment) made in advance.
3. chiefly N. Amer. most prominent; front.
Википедия
Upfront (advertising)
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.
The first upfront presentation was made by ABC in 1962, in an attempt to find out how advertisers felt about the network's new shows.
